Yet another highly-questionably-designed survey has revealed this counter-intuitive truth:
Although seven of ten men 18-34 are going online more than ever before, they consider television a better advertising medium
Surely, there are lots of rational arguments to be made - about in-stream behaviors, history of ROI, quality of experience, etc.
But, I wonder if our industry - far beyond the media buying department - plays a self-perpetuating role in the success of broadcast vs. Internet advertising. One where our very best creative minds & most inventive strategists are at work pushing the bounds of aging mediums while interns and newbies churn out banners and boxes for the Web.
How different would Internet advertising look if our industry awarded the talent and prestige to it that it's long given the :30-second spot.
I doubt it would look much like a banner or a box...