Overview

Tweet. Tweet.

    follow me on Twitter

    « Advice for Newbies: A New Series | Main | The Art of Creative Management »

    June 10, 2007

    TrackBack

    TrackBack URL for this entry:
    http://www.typepad.com/services/trackback/6a00d8341d03da53ef00df352192c58833

    Listed below are links to weblogs that reference AEs: This is your real job description :

    Comments

    S_nelson33

    awesome article. AEs: This is your real job description

    Post Resume

    Thanks, I really appreciate your willingness to help out. I will definitely keep you posted!

    Diane Court

    This post is two years old and timelessly as good as new. One of the best I've read, delightful in tone & True to the spirit of our purpose. And it's as right for other business/creative consultants as it is for an agency AE. (Oh,yes, when we forget these rules, our clients remember.)

    Keith Tintle

    I'm with Todd. This is great stuff - we all think it - but seldom say it.

    DC Ad Girl

    This is such an excellent post - I am forwarding this to my entire agency and putting up on my del.icio.us.

    Thanks for this..

    Stacey Mahoney

    Do you mind if I share this with our team? I think you have invaluable ideas that I would love to share with my team.

    Let me know!

    Chris Gavazzoni

    wow. well done. couldnt have said it better myself. great post. i mean so many of these are just perfect. i love so many of them i dont even know were to begin.

    Sudo Nonimus

    I am a freelance 3D artist. As such I occasionally function similar to a fire extinguisher - hoping to save a project about to do down in flames, which comes to mean sleepless nights and liters of coffee.
    An account executive who hands in a wrong project description is no help when the time budget is so tight. When I have completed a wrong project due to incorrect instructions, being the lowest on pecking order as the outsider, the blame is shifted on me.

    So I'll add another item to your list:

    11 - Learn enough to be at least conversant about the technical/artistic aspects of the job. When in doubt, consult your art director before outlining the job description to be farmed out to a freelancer. Please.

    overcaffeinatedkatie

    Right on! I forwarded this to our agency brass...

    sonya

    Rule #1 is so true. Being helpful can mean saying yes or saying no.

    Really?

    WE have an Account SUPERVISOR unclear on concept numero uno on you list.

    She also has a fantastic ass.

    Coincidence?

    Todd

    Love. It.

    I'll be posting something on this in the next day. Everyone in advertising should read this.

    Andy Didyk

    Wow. This is really a fantastic post. Project teams can often swell to a dozen or more people, and it's refreshing to see you assigning the ultimate responsibility for client happiness as well as "on time on budget" to the AE. As a fellow AE who takes the strategic, aesthetic, and logistical elements of a project as seriously as the client relationship, I greatly appreciate your perspective. This should be required reading for all new AEs who just want to "make a sale".

    Valeria Maltoni

    I just wrote a whole post on the problem with feedback and how we rarely know how to give it, and seldom learn how to take it. Your number 5 is very important.

    I would say the next point of value for an agency (I've been on the client side) is number 10: always have a next idea. Alas, since I am very curious and passionate about marketing, I have been the one leading the conversation on what's next.

    Verify your Comment

    Previewing your Comment

    This is only a preview. Your comment has not yet been posted.

    Working...
    Your comment could not be posted. Error type:
    Your comment has been posted. Post another comment

    The letters and numbers you entered did not match the image. Please try again.

    As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

    Having trouble reading this image? View an alternate.

    Working...

    Post a comment

    Subscribe

    Your email address:


    Powered by FeedBlitz

    Look for me here, too

    AddThis Social Bookmark Button
    Blog powered by Typepad
    Member since 03/2004