Does it strike you that some of the best advertising being done right now is about the quality of worklife?
The category - from the Career Builder monkeys to Monster.com's "When I grow up" series to these simple vending machine displays below - there seems to be a universal understanding of the emotional appeal in this category. Not money, not shorter hours, not even a better title - just, simply, be the person you want to be. Very aspirational. And selling like crazy.
Scholz & Friends, Berlin
Found at: Spoiled