I've come to enjoy my cell phone relationship with advertisers. Either I am merely lucky or text marketers really have a true dedication to "opt in," an ethic spammers have long since slewn in the email world. Showtime texts me when the new season of my favorite show kicks off; my credit card company reminds me a payment date is approaching; it's all good.
But, check out this latest campaign by Meijer - they're offering text addicts a 5-hour head start on slurping up the last of today's gas prices. Piloted in Indianapolis, Meijer simply notifies registered shoppers of approaching price hikes.
It's an interesting campaign. And, I'm not convinced that Meijer is the appropriate credible source for a campaign like this. After all, they have a vested interest in both the price and the volume. As all retailers live day-to-day on the latest traffic and basket numbers, I can understand the impetuous to create the demand. And, of course, to exploit the American need to always get a better deal than his neighbor...
Next, I'm looking for "full service small talk alerts" - weather, gas prices and a local sports score all in one message.