I'm not sure what the research MEANS, but the results are great fun to browse -
Monochrom's Brandmaker project recruited Austrians to draw a total of twelve logos (nine international, three typically European) from memory, 25 people per brand.
I'm not sure what it really says about the power of brands vs. the art director's penchant for simple, iconic lines rather than detailed coats of arms. But, like I said, well worth the look ...
Found at: Advertising / Design Goodness