This is by far my favorite from the Addys this year - a great self promotion from SBC Advertising (no, no relation to the phone company).
These lanyards (the round-the-neck-staple of every conference) were tucked into welcome bags at the annual Retail Advertising Conference. RAC attendees donned the conversation starters - and, netted much more recall for SBC than the standard flyer / brochure and a great judge's choice speech at the Addys.
Sadly, my favorite phrases didn't make the pic. Here are a few more from the mini campaign:
- Is it cold in here, my comps are up?
- I'm not drunk, this is buzz marketing.
- What's a nice girl like you doing with a bar code like this?
- I'm a big fan of your work, what's your name again?