Do it yourself advertising

For the client who believes in less, Nick Grouf and David Waxman, founders of PeoplePC and Firefly, have just introduced Spotrunner - a virtual vanity press for low rent TV spots.

Do-it-themselves advertisers pick from 1,000 generic modules of pre-existing, professionally shot spots that cost as little as $350 to lease. They add their own title cards and/or voiceovers and taglines.

It’s not just account execs and creatives out on the street, though. Spotrunner lets users take over the media department, too, with a detailed media schedule featuring  à la carte prices that’s as user-friendly as ordering an item from an Internet retailer. Bravo in Berkeley, Calif. between 6 a.m. and 9 a.m. will cost you a whopping $5. Want to advertise pizza delivery on ESPN when the local team is playing? That will run you $88—the profit on, say, 30 large pies?

Comments

[Lil Dawgg]

Spotrunner's fine print sez no-can-do. Example: 60-second ads? No can do. Web version for easy distribution? No can do. Air with another agency? No can do. Air for less than another agency? No can do. Short term air time schedules? No can do. National airings? Spotrunner no can do. Free phone consultation? Spotrunner no can do. Check out Cheap-TV-Spots.com for can-do services. Cheap TV Spots does it all for less than Spotrunner and without 10 million dollars in venture capital. CheapTVSpots.com was started by actual award winning film people with advertising and marketing backgrounds. Spotrunner just has web guys that rent old used-up ads that really cost more by the time you get done with their add-on services. Should Cheap-TV-Spots.com buy Spotrunner? Yep. They should.