For the client who believes in less, Nick Grouf and David Waxman, founders of PeoplePC and Firefly, have just introduced Spotrunner - a virtual vanity press for low rent TV spots.
Do-it-themselves advertisers pick from 1,000 generic modules of pre-existing, professionally shot spots that cost as little as $350 to lease. They add their own title cards and/or voiceovers and taglines.
It’s not just account execs and creatives out on the street, though. Spotrunner lets users take over the media department, too, with a detailed media schedule featuring à la carte prices that’s as user-friendly as ordering an item from an Internet retailer. Bravo in Berkeley, Calif. between 6 a.m. and 9 a.m. will cost you a whopping $5. Want to advertise pizza delivery on ESPN when the local team is playing? That will run you $88—the profit on, say, 30 large pies?